I’m A commercial photographer and director who brings creative-lead thinking and end-to-end production expertise to ambitious brand work.
Currently working in-house with L'Oréal, my role extends well beyond execution. I bring creative-lead-level thinking to still and motion advertising, helping brands translate ideas and business objectives into compelling visual work while staying deeply hands-on throughout production.
I shape the visual approach, direct talent and crews, solve creative and production problems, and oversee the work through post and final delivery.
While clients can hire me as the photographer or director, but what they ultimately get is a creative partner capable of taking ownership of the larger problem.
